About

I'm Chu, a content and brand marketer with 8+ years across consumer apps, media, and publishing.

Most recently, I led global content for Aha World and bekids, a kids' game and a family of educational apps, reaching audiences mainly in the US and Brazil. I ran their App Store in-app events and Google Play promotional content, grew their Instagram from zero, built the brands' websites, and worked with creators on YouTube and beyond.

Before that, I ran social content at Tencent News, wrote about film and pop culture for Vogue China, localized animated series at Blossom Pictures, and started my career in marketing at Princeton University Press, first in Princeton and then in Beijing.

I've lived in Seoul since 2025. I'm currently on a D-10 job-seeking visa and available for full-time roles.

Experience

• Global Content Marketing StrategistAha World & bekids2022–2025
• Content Operations SpecialistTencent News2020–2022
• Freelance Writer & TranslatorVogue China, UCCA Lab, Adidas, and others2018–2020
• International Co-Operations SpecialistBlossom Pictures2018–2020
• Content Marketing ManagerPrinceton University Press, Beijing2017–2018
• Marketing & Social Media AssociatePrinceton University Press, Princeton, NJ2016–2017

Education

• M.A. in Humanities, English Language & LiteratureThe University of Chicago
• B.A. in English Language & LiteratureSmith College

Languages

Chinese (native) · English (fluent) · Korean (TOPIK Level 5)