Open to full-time roles in Seoul
Content and brand marketing for consumer apps with global audiences.
Most recently I ran App Store in-app events, Instagram, and the official websites for Aha World and bekids. Before that: Tencent News and Princeton University Press.
- 8+ years in consumer apps & media
- 中文 Native
- English Fluent
- 한국어 TOPIK 5
What I do
App store copyIn-app events and promotional content in 15 languages
Social mediaContent calendar, creative briefs, and creators
Trend to productSpotting trends early and pitching in-game items
Brand websitesSite structure and all copy
Editorial writingFilm and pop culture for Vogue China
Selected work
100M+
Impressions on App Store in-app events and Google Play promotional content
0 → 17K
Instagram followers, with 20M+ views
2×
Average monthly iOS in-app revenue after a SKU I pitched
App Store & Google Play
In-App Events
30-character titles in 15 languages, 100M+ impressions.
Social
Instagram, 0 to 17K
Built the account into the hub for brand voice, game updates, and creator collaborations.
Trend to product
Pink Dream Mansion
Spotted the Barbie moment early and pitched a SKU for it. It became a top 3 seller.
Web
Official Websites
Two brand sites for Aha World and bekids, structure and content built from scratch.
Editorial
Writing Samples
Film and pop culture writing for Vogue China.