Social
Instagram, 0 to 17K
Built the account into the hub for brand voice, game updates, and creator collaborations.
0 → 17K
Followers
20M+
Views
3
Platforms: content reused on TikTok and YouTube Shorts
- Account
- @ahaworldofficial
- Audience
- US and Brazil
- My role
- Content calendar, creative briefs, analytics
- Worked with
- 2 graphic designers, 1 video designer, creators
The challenge
A brand-new account, and a design team shared with every other channel.
What I did
- Planned around the momentBuilt a content calendar around global trends, entertainment news, and game updates.
- Made every asset work twiceReused each post on TikTok and YouTube Shorts.
- Stayed active between big postsUsed Stories and interactive features to keep the audience engaged.
- Adjusted with dataTracked results in Meta Business Suite and adjusted based on audience data and comments.
What I learned
Understand the platform.
Instagram is an aesthetic platform. People stop for beautiful content, so every post has to be worth stopping for.
Give people something to do.
Choices to make, things to imagine, prompts to answer.
Know our audience.
Creator collaborations built a large Brazilian following, so we made content for their trends and daily lives too.
Also: Pinterest · Giphy
Design: Nengliang, Yuchen
The work
