Trend to product
Pink Dream Mansion
Spotted the Barbie moment early and pitched a SKU for it. It became a top 3 seller.
2×
Average monthly iOS in-app revenue after launch
Top 3
Best-selling SKU for the rest of the game's life
6M+
Views across 5 creator videos
- Game
- Aha World
- Year
- 2023
- My role
- Trend pitch, design references, social media launch
- Worked with
- Product and art teams, 2 graphic designers, 1 video designer, 5 creators
The call
Build for Barbie, don't just market around it.
In early 2023, after the first Barbie trailers and promotional buildup, I flagged the film as the defining summer moment for our audience: young girls who loved fashion and home decor. I recommended building a SKU for it, and the product and art teams made it the Pink Dream Mansion.
What I did
- Pitched the ideaMade the case for a Barbie-inspired SKU.
- Shared referencesGave the product and art teams references and design inspiration.
- Ran the social media launchFrom planning to posting, with 2 graphic designers and 1 video designer. Also wrote the App Store and Google Play event content.
- Brought in creators5 YouTube creators in Brazil, Indonesia, and Arabic-speaking markets, including top kids' gaming channels.
What I learned
Being early made the difference.
Know what the audience will care about before they do.
Design: Nengliang, Yuchen
The SKU
Creator videos
