Web
Official Websites: Aha World and bekids
Two brand sites, structure and content built from scratch.
- Audience
- Parents
- My role
- Content lead: site structure and all copy
- Worked with
- Product manager, UI/UX designers
The brief
Two brands, one audience: parents deciding what their kids should play.
What I learned
Keep our audience in mind.
Whoever downloads the app, the people reading the website are parents.
bekids: a feel-good purchase.
Parents want to feel good about the screen time they allow. So bekids leads with safety, learning outcomes, and expert-built, research-backed credibility.
Aha World: creativity, safely.
Safety still matters, but the promise is creativity and imagination: screen time that's worth it, or at least fun and safe.
Also: 15+ international awards, including Mom's Choice Awards, Creative Child Awards, and W3 Awards · Trade fairs · Hour of Code 2022 and 2023 event content
The work
